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Apex HVAC

8 techs, 6 vans, 50 jobsite signs — plus a recurring refresh every 6 months.

Outcome

Established a recurring 6-month uniform refresh cycle. Consistent brand presence across all jobsites. Zero missed deliveries across 4 refresh cycles.

The challenge

Apex HVAC scaled from 3 to 8 technicians in 18 months. Their van graphics were inconsistent — two trucks had old logos, one had a vinyl that was peeling. Techs were showing up to jobsites in whatever they had. The owner wanted every crew member looking like the same company.

What we made

Item Quantity Spec / Notes
Embroidered work shirts 24 shirts (3 per tech) Moisture-wicking, front logo + tech name, navy/gray colorways
Van wraps 6 vans Partial wrap on sides + rear, phone number + logo, consistent across fleet
Corrugated yard signs 50 signs 18×24 in, staked for jobsite placement, 2-color print
Turnaround
Initial order: 3 weeks. Recurring refresh: 2 weeks per cycle.
Total investment
$3k–$10k
~$5,800 initial order; ~$900 per semi-annual refresh

"Every 6 months we get a new round of shirts for whoever joined. It's one call, one order. The guys actually look forward to it."

— Operations Manager, Apex HVAC

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